Moses
Genesis 28:19BSB·traditional attribution

and he called that place Bethel, though previously the city had been named Luz.

John Calvin Reformed @genevareformer

19. And he called the name of that place Beth-el. It may appear absurd that Moses should speak of that place as a city, respecting which he had a little while before said that Jacob had slept there in the open air; for why did not he seek an abode, or hide himself in some corner of a house?

Matthew Henry Presbyterian @wholebiblehenry

God manifested himself and his favour to Jacob when he was asleep and purely passive; for the spirit, like the wind, blows when and where he listeth, and God's grace, like the dew, tarrieth not for the sons of men, Mic 5:7.

Commenting on Genesis 28:16-22

John Gill Reformed Baptist @doctorgill

And he called the name of that place Bethel,.... The house of God, which he took this place to be: but the name of that city was called Luz at the first; which signifies an almond or hazel nut, Gen 30:37; perhaps from the number of this sort of trees that grew there, under which Jacob might lay himself down, which was probably in the...