So Jacob and everyone with him arrived in Luz (that is, Bethel) in the land of Canaan.
Jacob and his retinue having safely arrived at Bethel, we are here told what passed there. I. There he built an altar (Gen 35:7), and no doubt offered sacrifice upon it, perhaps the tenth of his cattle, according to his vow, I will give the tenth unto thee.
Commenting on Genesis 35:6-15
So Jacob came to Luz, which is in the land of Canaan, that is Bethel,.... The place Jacob had called Bethel, when he was there before, was formerly called Luz, Gen 28:19; and is here said to be in the land of Canaan, that is, in that part of the land which was inhabited by those who were properly called Canaanites, to distinguish it from...
So Jacob came to Luz . . . that is, Beth-el--It is probable that this place was unoccupied ground when Jacob first went to it; and that after that period [CALVIN], the Canaanites built a town, to which they gave the name of Luz [Gen 28:19], from the profusion of almond trees that grew around.